Ad

Google Adsense CPM Rates by Country

There are numerous methods for monetizing your website traffic, the majority of which involve advertising third-party products or services to your website visitors. Nowadays, there are numerous advertising programs that can help you earn money, but the most popular is Google AdSense.

Google launched this advertising program in mid-2003, and it is now the most popular advertising program on the Internet. It provides a good opportunity for webmasters and site owners to monetize their traffic. Google pays out more than $10 billion to its publishers each year.


What is Google Adsense RPM?

RPM stands for Revenue Per Mille. There is a difference between RPM and Page RPM. Revenue per 1000 impressions ( RPM) represents the estimated earnings per 1000 impressions, whereas Page RPM represents the estimated earnings per 1000 pageviews. RPM and Page RPM vary according to your website niche, traffic countries, keywords, CTR (Click Through Rate), and many more.

Adsense RPM may also vary depending on the sizes and locations of the ads. According to a study carried out by Semrush, Sizes 728x90 and 300x250 are found to be the most popular ads sizes. 60% of the publishers are found to be implementing these ads sizes on their websites.

High Paying Adsense Ad Sizes
Image Source: Semrush Blog

Do You Know? Insurance is the most expensive niche for the US with an average CPC of over 16 USD.

What is Google Adsense CPM?

CPM is an abbreviation for "cost per thousand impressions." Advertisers who run CPM ads set their desired price per 1000 ads served, choose which ad placements to show their ads on, and pay each time their ad appears. For publishers, this means that every time a CPM ad is served to your page, money is added to your account.

Related Articles:

What are the Common Adsense Ads Sizes?

Publishers can choose from a variety of ad formats and sizes provided by Google. Google AdSense offers some of the most popular ad sizes, including:
  • (728×90) Leaderboard
  • (300×250) Medium Rectangle
  • (336×280) Large Rectangle
  • (300×600) Half-page
  • (320×100) Large mobile banners
  • (320×50) Mobile Leaderboard
  • (160×600) Wide Skyscraper
  • (300×1050) Portrait
  • (970×250) Billboard
  • (250×250) Square
  • Responsive Ads

Google Adsense Average CPM Rates 2021:

Country

AdSense CPM in USD

Afghanistan

0.12

Albania

0.1

Algeria

0.08

American Samoa

0.15

Andorra

0.13

Angola

0.12

Anguilla

0.19

Antarctica

0.06

Antigua and Barbuda

0.19

Argentina

0.11

Armenia

0.09

Aruba

0.18

Australia

0.46

Austria

0.36

Azerbaijan

0.08

Bahrain

0.23

Bangladesh

0.11

Barbados

0.13

Belarus

0.08

Belgium

0.35

Belize

0.16

Benin

0.14

Bermuda

0.17

Bhutan

0.12

Bolivia

0.11

Bosnia and Herzegovina

0.07

Botswana

0.15

Brazil

0.2

British Indian Ocean Territory

0.11

British Virgin Islands

0.27

Brunei

0.28

Bulgaria

0.11

Burkina Faso

0.14

Burundi

0.15

Cambodia

0.14

Cameroon

0.13

Canada

0.49

Cape Verde

0.14

Caribbean Netherlands

0.14

Cayman Islands

0.3

The central African Republic

0.12

Chad

0.17

Chile

0.19

China

0.1

Colombia

0.13

Comoros

0.13

Cook Islands

0.15

Costa Rica

0.19

Cote d’Ivoire

0.15

Croatia

0.11

Curacao

0.16

Cyprus

0.14

Czechia

0.17

The Democratic Republic of the Congo

0.15

Denmark

0.28

Djibouti

0.11

Dominica

0.16

Dominican Republic

0.16

Ecuador

0.13

Egypt

0.1

El Salvador

0.13

Equatorial Guinea

0.12

Eritrea

0.14

Estonia

0.22

Eswatini

0.15

Ethiopia

0.14

Falkland Islands (Islas Malvinas)

0.09

Faroe Islands

0.13

Federated States of Micronesia

0.12

Fiji

0.16

Finland

0.35

France

0.28

French Guiana

0.19

French Polynesia

0.13

Gabon

0.11

Georgia

0.1

Germany

0.43

Ghana

0.14

Gibraltar

0.11

Greece

0.11

Greenland

0.15

Grenada

0.14

Guadeloupe

0.18

Guam

0.18

Guatemala

0.14

Guernsey

0.16

Guinea

0.12

Guinea-Bissau

0.14

Guyana

0.15

Haiti

0.09

Honduras

0.13

Hong Kong

0.33

Hungary

0.17

Iceland

0.22

India

0.13

Indonesia

0.12

Iraq

0.09

Ireland

0.29

Israel

0.22

Italy

0.25

Jamaica

0.15

Japan

0.28

Jersey

0.16

Jordan

0.12

Kazakhstan

0.11

Kenya

0.2

Kiribati

0.16

Kosovo

0.09

Kuwait

0.21

Kyrgyzstan

0.09

Laos

0.11

Latvia

0.3

Lebanon

0.13

Lesotho

0.16

Liberia

0.19

Libya

0.1

Liechtenstein

0.26

Lithuania

0.15

Luxembourg

0.2

Macao

0.13

Madagascar

0.09

Malawi

0.17

Malaysia

0.16

Maldives

0.13

Mali

0.11

Malta

0.19

Marshall Islands

0.11

Martinique

0.19

Mauritania

0.1

Mauritius

0.14

Mayotte

0.16

Mexico

0.18

Moldova

0.09

Monaco

0.19

Mongolia

0.11

Montenegro

0.08

Montserrat

0.18

Morocco

0.12

Mozambique

0.17

Myanmar (Burma)

0.1

N/A

0.15

Namibia

0.18

Nauru

0.36

Nepal

0.1

Netherlands

0.29

Netherlands Antilles

0.24

New Caledonia

0.2

New Zealand

0.41

Nicaragua

0.12

Niger

0.11

Nigeria

0.21

Norfolk Island

0.23

North Macedonia

0.09

Northern Mariana Islands

0.15

Norway

0.29

Oman

0.17

Pakistan

0.11

Palau

0.15

Palestine

0.09

Panama

0.18

Papua New Guinea

0.2

Paraguay

0.13

Peru

0.13

Philippines

0.14

Poland

0.19

Portugal

0.2

Puerto Rico

0.22

Qatar

0.2

Republic of the Congo

0.18

Reunion

0.13

Romania

0.15

Russia

0.15

Rwanda

0.16

Saint Helena, Ascension and Tristan da Cunha

0.09

Saint Kitts and Nevis

0.17

Saint Lucia

0.12

Saint Pierre and Miquelon

0.15

Saint Vincent and the Grenadines

0.13

Samoa

0.22

San Marino

0.14

Sao Tome and Principe

0.13

Saudi Arabia

0.21

Senegal

0.11

Serbia

0.08

Seychelles

0.12

Sierra Leone

0.12

Singapore

0.41

Sint Maarten

0.18

Slovakia

0.18

Slovenia

0.13

Solomon Islands

0.14

Somalia

0.14

South Africa

0.34

South Korea

0.16

Spain

0.23

Sri Lanka

0.09

Suriname

0.12

Svalbard and Jan Mayen

0.13

Sweden

0.31

Switzerland

0.47

Taiwan

0.12

Tajikistan

0.06

Tanzania

0.2

Thailand

0.15

The Bahamas

0.2

The Gambia

0.13

Timor-Leste

0.11

Togo

0.12

Tonga

0.24

Trinidad and Tobago

0.13

Tunisia

0.1

Turkey

0.09

Turkmenistan

0.08

Turks and Caicos Islands

0.22

Tuvalu

0.33

U.S. Virgin Islands

0.25

Uganda

0.22

Ukraine

0.09

United Arab Emirates

0.35

United Kingdom

0.35

United States

0.68

Uruguay

0.14

Uzbekistan

0.1

Vanuatu

0.23

Vatican City

0.68

Venezuela

0.08

Vietnam

0.1

Western Sahara

0.09

Yemen

0.1

Zambia

0.16

Zimbabwe

0.15


Google Adsense Average CPC Rates by Country 2021:

Country

AdSense CPC in USD

United States

0.3108

Australia

0.2716

Canada

0.2618

Marshall Islands

0.2618

United Kingdom

0.238

Germany

0.2142

Unknown Region

0.2142

Switzerland

0.1785

China

0.1785

Norway

0.1666

Austria

0.1666

Ireland

0.1666

Togo

0.1666

Andorra

0.1666

New Zealand

0.1547

Netherlands

0.1428

France

0.1428

Singapore

0.1428

Burkina Faso

0.1428

Sweden

0.1309

Belgium

0.1309

Vanuatu

0.1309

Finland

0.119

United Arab Emirates

0.119

Hong Kong

0.119

Côte d’Ivoire

0.119

South Africa

0.1071

Nigeria

0.1071

Israel

0.1071

Japan

0.1071

Oman

0.1071

Sierra Leone

0.1071

Italy

0.0952

Spain

0.0952

Denmark

0.0952

Qatar

0.0952

Ukraine

0.0952

Ghana

0.0952

Iran

0.0952

Puerto Rico

0.0952

Syria

0.0952

South Korea

0.0833

Czechia

0.0833

Kuwait

0.0833

Estonia

0.0833

Cameroon

0.0833

Bahrain

0.0833

Poland

0.0714

Portugal

0.0714

Taiwan

0.0714

Russia

0.0714

Jordan

0.0714

Slovenia

0.0714

Latvia

0.0714

Papua New Guinea

0.0714

Dominican Republic

0.0714

Luxembourg

0.0714

Kyrgyzstan

0.0714

Malaysia

0.0595

Brazil

0.0595

Saudi Arabia

0.0595

Hungary

0.0595

Chile

0.0595

Croatia

0.0595

Mauritius

0.0595

Iceland

0.0595

Maldives

0.0595

Malta

0.0595

Macau

0.0595

Uzbekistan

0.0595

Grenada

0.0595

Angola

0.0595

Kiribati

0.0595

India

0.0476

Indonesia

0.0476

Turkey

0.0476

Vietnam

0.0476

Peru

0.0476

Romania

0.0476

Cambodia

0.0476

Greece

0.0476

Argentina

0.0476

Kosovo

0.0476

Slovakia

0.0476

Palestine

0.0476

Mongolia

0.0476

Bulgaria

0.0476

Somalia

0.0476

Senegal

0.0476

Cyprus

0.0476

Kazakhstan

0.0476

Aruba

0.0476

Liberia

0.0476

Bahamas

0.0476

Martinique

0.0476

French Guiana

0.0476

Micronesia

0.0476

Pakistan

0.0357

Thailand

0.0357

Philippines

0.0357

Mexico

0.0357

Bangladesh

0.0357

Egypt

0.0357

Ethiopia

0.0357

Nepal

0.0357

Kenya

0.0357

Sri Lanka

0.0357

Colombia

0.0357

Afghanistan

0.0357

Bolivia

0.0357

Lithuania

0.0357

Tunisia

0.0357

Costa Rica

0.0357

Trinidad & Tobago

0.0357

Ecuador

0.0357

Serbia

0.0357

Bosnia & Herzegovina

0.0357

Guatemala

0.0357

Macedonia (FYROM)

0.0357

Yemen

0.0357

Rwanda

0.0357

Uruguay

0.0357

Belarus

0.0357

Suriname

0.0357

Mozambique

0.0357

Lesotho

0.0357

Botswana

0.0357

Armenia

0.0357

French Polynesia

0.0357

Cook Islands

0.0357

Congo – Kinshasa

0.0357

Northern Mariana Islands

0.0357

Cayman Islands

0.0357

Algeria

0.0238

Morocco

0.0238

Iraq

0.0238

Lebanon

0.0238

Jamaica

0.0238

Myanmar (Burma)

0.0238

Uganda

0.0238

Georgia

0.0238

Cuba

0.0238

Panama

0.0238

El Salvador

0.0238

Libya

0.0238

Venezuela

0.0238

Zimbabwe

0.0238

Madagascar

0.0238

Paraguay

0.0238

Brunei

0.0238

Barbados

0.0238

Tanzania

0.0238

Réunion

0.0238

Moldova

0.0238

Guam

0.0238

Namibia

0.0238

Benin

0.0238

Fiji

0.0238

Turks & Caicos Islands

0.0238

Nicaragua

0.0238

Djibouti

0.0238

Tonga

0.0238

Samoa

0.0238

Haiti

0.0238

Albania

0.0119

Sudan

0.0119

Azerbaijan

0.0119

Guyana

0.0119

Laos

0.0119

Zambia

0.0119

Turkmenistan

0.0119

Montenegro

0.0119

Honduras

0.0119

St. Lucia

0.0119

Solomon Islands

0.0119

Malawi

0.0119

Guinea

0.0119

American Samoa

0.0119

Swaziland

0.0119

St. Kitts & Nevis

0.0119

Bhutan

0.0119

New Caledonia

0.0119

Curaçao

0.0119

Caribbean Netherlands

0.0119

Burundi

0.0119

Seychelles

0.0119

Faroe Islands

0.0119

Central African Republic

0.0119

Belize

0.0119

St. Vincent & Grenadines

0.0119

Palau

0.0119

Greenland

0.0119

Gambia

0.0119

Equatorial Guinea

0.0119

Dominica

0.0119

Congo – Brazzaville

0.0119

British Indian Ocean Territory

0.0119

United States

0.3108

Australia

0.2716

Canada

0.2618

Marshall Islands

0.2618

United Kingdom

0.238

Germany

0.2142

Unknown Region

0.2142

Switzerland

0.1785

China

0.1785

Norway

0.1666

Austria

0.1666

Ireland

0.1666

Togo

0.1666

Andorra

0.1666

New Zealand

0.1547

Netherlands

0.1428

France

0.1428

Singapore

0.1428

Burkina Faso

0.1428

Sweden

0.1309

Belgium

0.1309

Vanuatu

0.1309

Finland

0.119

United Arab Emirates

0.119

Hong Kong

0.119

Côte d’Ivoire

0.119

South Africa

0.1071

Nigeria

0.1071

Israel

0.1071

Japan

0.1071

Oman

0.1071

Sierra Leone

0.1071

Italy

0.0952

Spain

0.0952

Denmark

0.0952

Qatar

0.0952

Ukraine

0.0952

Ghana

0.0952

Iran

0.0952

Puerto Rico

0.0952

Syria

0.0952

South Korea

0.0833

Czechia

0.0833

Kuwait

0.0833

Estonia

0.0833

Cameroon

0.0833

Bahrain

0.0833

Poland

0.0714

Portugal

0.0714

Taiwan

0.0714

Russia

0.0714

Jordan

0.0714

Slovenia

0.0714

Latvia

0.0714

Papua New Guinea

0.0714

Dominican Republic

0.0714

Luxembourg

0.0714

Kyrgyzstan

0.0714

Malaysia

0.0595

Brazil

0.0595

Saudi Arabia

0.0595

Hungary

0.0595

Chile

0.0595

Croatia

0.0595

Mauritius

0.0595

Iceland

0.0595

Maldives

0.0595

Malta

0.0595

Macau

0.0595

Uzbekistan

0.0595

Grenada

0.0595

Angola

0.0595

Kiribati

0.0595

India

0.0476

Indonesia

0.0476

Turkey

0.0476

Vietnam

0.0476

Peru

0.0476

Romania

0.0476

Cambodia

0.0476

Greece

0.0476

Argentina

0.0476

Kosovo

0.0476

Slovakia

0.0476

Palestine

0.0476

Mongolia

0.0476

Bulgaria

0.0476

Somalia

0.0476

Senegal

0.0476

Cyprus

0.0476

Kazakhstan

0.0476

Aruba

0.0476

Liberia

0.0476

Bahamas

0.0476

Martinique

0.0476

French Guiana

0.0476

Micronesia

0.0476

Pakistan

0.0357

Thailand

0.0357

Philippines

0.0357

Mexico

0.0357

Bangladesh

0.0357

Egypt

0.0357

Ethiopia

0.0357

Nepal

0.0357

Kenya

0.0357

Sri Lanka

0.0357

Colombia

0.0357

Afghanistan

0.0357

Bolivia

0.0357

Lithuania

0.0357

Tunisia

0.0357

Costa Rica

0.0357

Trinidad & Tobago

0.0357

Ecuador

0.0357

Serbia

0.0357

Bosnia & Herzegovina

0.0357

Guatemala

0.0357

Macedonia (FYROM)

0.0357

Yemen

0.0357

Rwanda

0.0357

Uruguay

0.0357

Belarus

0.0357

Suriname

0.0357

Mozambique

0.0357

Lesotho

0.0357

Botswana

0.0357

Armenia

0.0357

French Polynesia

0.0357

Cook Islands

0.0357

Congo – Kinshasa

0.0357

Northern Mariana Islands

0.0357

Cayman Islands

0.0357

Algeria

0.0238

Morocco

0.0238

Iraq

0.0238

Lebanon

0.0238

Jamaica

0.0238

Myanmar (Burma)

0.0238

Uganda

0.0238

Georgia

0.0238

Cuba

0.0238

Panama

0.0238

El Salvador

0.0238

Libya

0.0238

Venezuela

0.0238

Zimbabwe

0.0238

Madagascar

0.0238

Paraguay

0.0238

Brunei

0.0238

Barbados

0.0238

Tanzania

0.0238

Réunion

0.0238

Moldova

0.0238

Guam

0.0238

Namibia

0.0238

Benin

0.0238

Fiji

0.0238

Turks & Caicos Islands

0.0238

Nicaragua

0.0238

Djibouti

0.0238

Tonga

0.0238

Samoa

0.0238

Haiti

0.0238

Albania

0.0119

Sudan

0.0119

Azerbaijan

0.0119

Guyana

0.0119

Laos

0.0119

Zambia

0.0119

Turkmenistan

0.0119

Montenegro

0.0119

Honduras

0.0119

St. Lucia

0.0119

Solomon Islands

0.0119

Malawi

0.0119

Guinea

0.0119

American Samoa

0.0119

Swaziland

0.0119

St. Kitts & Nevis

0.0119

Bhutan

0.0119

New Caledonia

0.0119

Curaçao

0.0119

Caribbean Netherlands

0.0119

Burundi

0.0119

Seychelles

0.0119

Faroe Islands

0.0119

Central African Republic

0.0119

Belize

0.0119

St. Vincent & Grenadines

0.0119

Palau

0.0119

Greenland

0.0119

The Gambia

0.0119

Equatorial Guinea

0.0119

Dominica

0.0119

Congo – Brazzaville

0.0119

British Indian Ocean Territory

0.0119


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